How Does Google Reviews Work?

Table of Contents

Things To Know About Google Reviews: How Customer Reviews Work On Big G

As a business owner, you know that word-of-mouth is key to bringing in new customers. While traditional word-of-mouth is still important, today’s consumers are increasingly turning to the internet – and more specifically, online customer reviews which allow them to learn about local businesses before they make a purchase.

This means that it’s more important than ever to ensure you have a strong online presence. And Google offers the best technology and platform to help businesses build trust with their client audience.

But how do Google reviews work? We’re here to give everything you need to know how customer reviews on Google can impact your business.

This Google Review Guide will cover the following:

  • What is a Google review?
  • Why Google Reviews are important?
  • Google Business Profile
  • Tips to get more Google review
  • How to manage positive and negative google reviews?
  • How to Respond to Google Reviews?

how to get google reviews

Google Reviews Explained in a Nutshell

Google review is a feature that allows customers to publicly post their experience with the product or service of a business on Google. This leaves an authentic footprint of your brand online and has become one way for you to reach more potential clients through search engine optimization (SEO).

Why Do Google Reviews Matter?

Google reviews might seem like they’re only important for small businesses, but that’s not the case. In fact, Google uses these reviews to improve your rankings. Here are some of the major reasons why companies should get more reviews:

Google reviews improve your SEO.

One of the main reasons to care about Google My Business reviews is that they can help improve your SEO—and, as a result, your visibility in search engine results in pages. In fact, GMB reviews are now a ranking factor in Google’s local search algorithm.

Google review helps you attract new customers.

Google My Business review is a major factor in helping you attract new customers. Potential customers are looking for online reviews and ratings before they make a purchase, and having good reviews can help people find your google my business listing.

Google My Business reviews give you valuable insights about your business.

In addition to helping you improve your SEO and attract new customers, Google My Business reviews can also provide valuable insights about your business. Anonymous reviews can help you better understand what customers like and don’t like about your business. This can help make decisions about everything from product development to customer service.

Reviews from Google My Business can boost your bottom line.

Ultimately, all of the benefits of Google My Business reviews can lead to one thing: a boost in your bottom line. More positive reviews posted can lead to higher SEO rankings, which can result in more website visitors and, ultimately, more customers.

Google Review and Google Business Profile

Maintaining a strong online presence is crucial for success in today’s digital age. Google Business Profile and its customer review feature can help make that happen.

Formerly known as Google My Business, GBP or Google Business Profile is a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps.

Google sees your business profile as a valuable source of information about your company. This is why one of the most effective ways to improve your SEO is to collect customer reviews and testimonials. It ranks you higher for local searches if you have more reviews. The more positive reviews you have, the better your chance of ranking higher.

google reviews guide

How to Get Google Reviews

If you own or manage a business, you know how important it is to have great reviews on Google. Google is the most popular search engine in the world, and potential customers are more likely to trust businesses with good reviews. So how can you ask for reviews to improve your online reputation? 

Here are a few ideas to get google reviews for your business:

  • Create a page on your website where customers can leave their reviews. Make sure the page is easy to find and optimized for SEO so potential customers can easily find it. 
  • Send follow-up emails to customers after a purchase, and include a link to your review page. You can even offer an incentive for leaving a review, such as a discount on future purchases. 
  • Post your review page on social media and include a link to your google business profile. This is a great way to reach out to your existing customer base and encourage them to leave a review. 

How to Manage Your Google Reviews:

Businesses can’t manipulate their overall star rating but can respond publicly to individual reviews. In addition, Google recommends that companies respond to both positive and negative reviews, as it shows that they care about their customers’ experience.

So once you start collecting reviews, it’s important to manage them to accurately reflect your business. By following these tips, you can ensure that your Google reviews are working to attract new customers and grow your business.

Some tips for managing your Google reviews:

  1. Respond to all reviews, both positive and negative. 
  2. Keep an eye on your reviews and address any negative feedback promptly.
  3. Optimize your Google My Business Profile and ensure all your business information is up-to-date and accurate.
  4. Use Google Analytics to track where your reviews are coming from. 

Google reviews are an important part of any business’s online presence, so it’s important to take advantage of them!

How to Respond to Google Reviews?

You must respond to all reviews, both good and bad. Replying to a positive review is fairly easy. You can express your gratitude for the customer’s kind words and encourage them to visit you again soon. But when responding to a bad review, however, you must be slightly more careful. Remember that the entire world can see your response, so you must handle the situation professionally and courteously.

Don’t Leave Google Reviews Sitting for Months

When it comes to google reviews, timing is everything. Prospective customers often research a business before deciding whether or not to visit, and seeing a string of months-old google reviews can make them wonder if the company is still open. So don’t keep those number of reviews from sitting for months – respond as soon as possible to show that your business is active and attentive.

Respond to Positive and Negative Reviews

As a business owner, it’s important to respond to reviews left for your company, whether positive or negative. 

Ignoring negative reviews will make your business look unprofessional and could harm your reputation. Do not delete the review. Actively responding to a review shows potential customers that you care about customer satisfaction and are willing to make improvements. So keep a close eye on those negative Google reviews and use them as an opportunity.

Next time a review notification pops up, don’t ignore it – respond promptly and show your customers that their opinion matters.

google reviews explained

Can You Edit or Delete a Google Review?

Now, you might come across a negative or defamatory google review and wonder if you can edit or delete it. But though a negative review on your Google Business Profile is tough to see, the answer is, unfortunately, no. Google does not allow owners to directly modify or remove reviews from customers on their own google business listing. 

However, Google does have community guidelines in place and will remove reviews that violate those guidelines. This includes fake reviews, personal attacks, off-topic content, and conflicts of interest.

How to Delete Google Reviews That Are Negative?

If you believe a review on your google listing violates these community guidelines, you can flag it to google’s review team, who will then take appropriate action. If a review does not meet google’s community guidelines, you can ask Google to remove the fake review by reporting it, and google will remove the review if it is proven to go against their guidelines.

The Best Way to Manage Google Reviews

When it comes to managing your online reviews, the best approach is one that is proactive and consistent.

Even if you don’t sell anything online, encourage customers to leave reviews about their experience with your business on Google. Good reviews can improve your ranking in google search results, and they provide valuable social proof to potential customers who mostly read online reviews before making a decision.

Managing Google reviews takes some diligence but can have major payoffs for your business in the long run. So if you ever find yourself in a difficult position handling google reviews, contact us; we have the resources to help you, or we can have it done for you.

About the Author
Franky Surroca
Franky Surroca

Franky Surroca owner and founder of Making Online Easy lives and breathes online marketing. A prolific website and organic search engine marketing expert for over 10 years. Franky has been on multiple world class multimillion dollar marketing teams working with names like Grant Cardone & Frank Kern amongst others collectively helping hundreds of clients all over the world while building his own 7-figure marketing agency. He has built duplicatable systems and processes that has allowed him to hire and scale his company to generate millions of dollars for his clients with his online marketing knowledge, team and expertise.

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