Convert Blog Posts Into Videos: The Why and How

Table of Contents

Turn Blog Posts Into Videos: How to Convert Blog Content to Engaging Clips

Crafting an awesome blog post is no easy feat! You’ve probably spent hours upon hours researching, brainstorming, and fine-tuning your content – it’s totally understandable. It takes a lot of hard work to deliver quality posts that readers will love.

You spent all that time diligently working hard to craft this perfect piece of content, you post it on your blog, and if you’re like most of the bloggers starting out… you get nothing. At least not at first initially.

But what if I tell you that there’s a way to turn your blog content into highly engaging clips?

Increase Your Conversion With Blog Posts Turned Into Videos

We all know that a picture is worth a thousand words. So, how much is a video worth? A video can be worth more than just a thousand words – it can be worth an entire blog post!

There are many benefits to turning your blog post into a video. For one, it’s a great way to add another dimension to your content and make it more engaging for your audience. Videos are also more likely to be shared on social media, which can help increase your reach, improve your SEO and get more people to read your blog.

But what if you’re not a videographer? Or do you need more time or resources to create a video? That’s where we come in! Our team of professionals can turn written blog content into high-quality videos quickly and easily.

repurpose blog posts to videos

Why Turn a Blog Post Into Video?

There are several reasons you might want to turn your original blog post into a video:

Most Audiences Prefer Videos Over Written Content

Videos are incredibly popular. In fact, YouTube is now the second largest search engine in the world after Google. People love watching videos, and if you can create an interesting and informative video, there’s a good chance it will be popular with your audience.

Videos Attract Audience’s Attention

Video is a great way to diversify your content. If all you ever do is write blog posts, you will get bored, and so will your audience. But if you mix things up and create videos, infographics, podcasts, etc., you’ll keep things fresh and interesting. Video creation is a good way to turn a single post into multiple engaging content pieces.

Video Marketing Promotes Your Brand Better

If you are a marketer, video creation can be a great way to promote your blog or website through content marketing. If you include a link to your site in the video description, you can generate some traffic back to your site. And if the video is popular, it could even go viral, bringing a ton of traffic back to your site!

repurpose existing blog posts into video content

Benefits You’ll Get if You Convert Your Blog Posts Into a Video

There are many reasons why you should repurpose your blog posts into a video. Videos are more engaging than text, and they can be an effective way to reach a wider audience. Videos are also more likely to be shared on social media, which can help you reach even more people. Finally, a video marketing strategy is a great way to build your brand and establish yourself as an expert in your field.

Stress-free Way to Repurpose Existing Blog Posts into Videos

Blog-to-video services involve taking a blog post and turning it into a video. This can be done in several ways but typically consists of recording a voiceover of the blog post, adding graphics and/or animation, and possibly including additional footage or interviews. Several companies offer this service, and the quality can vary greatly.

How to find the Right Video Editing Professional

It is important to find a company that you feel confident will be able to produce a high-quality video that accurately represents your brand. If you are interested in using a blog-to-video service, keep a few things in mind. 

  • Make sure that you find a reputable company with good reviews. 
  • Be clear about what you want from the finished product – do you want it to be highly polished or more raw and edgy? 
  • Don’t forget to factor in the cost of production when budgeting for your project.

Benefits of Using a Video Editing Service from Trusted Digital Marketing Agencies

One of the benefits of using a blog-to-video service is that it can help you reach a wider audience. Videos are more likely to be shared than written content. They can be especially effective in getting your message across if you target a younger audience. Another benefit is that videos are more engaging than written content and can help keep your readers engaged for longer periods.

This is particularly important if you are trying to sell a product or service, as you want potential customers to stick around long enough to learn more about your offer.

turn existing blog posts into engaging clips

How to Turn Blog Post Into Videos

You can convert old or new blog posts into a Youtube video in simple steps:

  • Decide which portions of the blog post would work well as visuals.
  • Find or create images that support the text.
  • Record yourself reading the blog post aloud.

If you want to add production value to your video, you can include music or sound effects. Just be sure not to violate any copyright laws. Once your video is edited and ready to go, upload it to YouTube or another video-sharing site. In addition, with the proper format, you can also post your repurposed video blog on other social media channels.

Tips for Creating an Effective Video Content

Creating an effective video for your blog post can be a great way to engage your audience and make your content more accessible. Here are a few tips to keep in mind when creating your video:

  • Keep it short and sweet: videos should be around 2 minutes long. Any longer, and you risk losing your viewer’s attention.
  • Focus on the key points: highlight the most important information from your post and condense it into a manageable video format.
  • Make appealing visuals: use high-quality graphics and visuals to create an engaging video.
  • Add audio: A voiceover or background music can help make your video more enjoyable.

turn blog posts into videos

Conclusion: Is It Worth It to Turn Your Blog Posts Into Video Content?

So, is it worth it to turn your posted blogs into video content? In short, yes. Video can be an extremely effective way to reach and engage with your audience. It can also help you rank higher in search engine results pages (SERPs) thanks to its ability to boost dwell time and engagement metrics. And if that’s not enough, consider this: people are more likely to share videos than written content.

A video may be the answer if you’re looking for a way to increase traffic and social shares. Are you convinced yet? If you have any questions or want tips for creating videos using online tools, don’t hesitate to contact us. We love helping our clients create great content that engages their audiences and drives results.

About the Author
Picture of Franky Surroca
Franky Surroca

Franky Surroca owner and founder of Making Online Easy lives and breathes online marketing. A prolific website and organic search engine marketing expert for over 10 years. Franky has been on multiple world class multimillion dollar marketing teams working with names like Grant Cardone & Frank Kern amongst others collectively helping hundreds of clients all over the world while building his own 7-figure marketing agency. He has built duplicatable systems and processes that has allowed him to hire and scale his company to generate millions of dollars for his clients with his online marketing knowledge, team and expertise.

Recent Posts